|APC vs IF (for sources, see below)|
This and similar observations have led some commentators to predict that traditional subscription journals will soon be a thing of the past (Lewis, 2012). But is this a credible prediction? Is open access capable of disrupting the whole scholarly publishing industry? Can it replace traditional publishing or force it to adopt new business models? The answers depend on whether open access satisfies two fundamental criteria for disruption: an increase in efficiency and decrease in costs.
The new generation of open access publishers are “born digital” which is undoubtedly far more efficient, but how much will universities, institutes and scientists save by switching to open access ?
Brief history of the evolution of open access
From the 1950s to the 1990s, nearly all scientific papers were published in subscription journals, paid for by individual readers or their libraries. The open access movement challenged this model, arguing that scientific knowledge is a public good which should be made freely available to anyone, anywhere in the world. By the early 1990s, the World Wide Web had made it possible, for the first time, for researchers to publish scientific papers online, eliminating costs for printing, paper and making instantaneous unlimited distribution virtually free. The new movement profited from the opportunities offered by the new technology.
An early pioneer was Paul Ginsparg’s ArXiv, a public repository, originally designed for particle physicists, which allows scientists to make their “preprints” freely accessible to the whole scientific community, and which now hosts more than a million papers from many different disciplines (Ginsparg, 1994; Ginsparg, 2011). In the early 2000s, the movement accelerated, with the emergence of commercial publishers producing a rapidly increasing range of peer reviewed open-access journals – primarily in the life sciences. BMC was founded in 1998 and was rapidly followed by PLOS, which published its first journal in 2003. Frontiers was close behind, and published its first paper in 2008.
More open-access publishers were to follow, and many traditional publishers also launched their own Gold open-access journals, allowing authors in subscription journals to pay a fee to make their articles open access – the hybrid model. As the movement increased in popularity, an increasing number of funding agencies, and governments created mandates obliging publicly funded researchers to make their papers publicly available. Many universities created repositories supporting these policies, and traditional journals adapted their copyright policies to the new reality.
New open-access business model shifts traditional publishing costs
The competition between open access and traditional scholarly publishing is a competition between different business models. Despite a shift towards the so-called hybrid model and the launch of Gold open-access journals, traditional publishers continue to generate most of their revenues from subscriptions. Meanwhile, the fastest growing open-access publishers rely on the Article Processing Fees (APC) they charge authors or their universities who pay the fees. Traditional publishers are being increasingly pushed by funders’ mandates to adopt Gold open access publishing models. Will they be able to compete on this basis? This depends on their costs and on future levels of APCs.
On the cost side, there is no doubt open-access publishers have far lower costs than traditional publishers. To start off, they have no costs for printing and paper distribution. And as new, relatively small companies, they tend to have leaner management and fewer overheads. But this doesn’t mean that open access is free.
Open-access journals need editors and editorial support staff. Plus, managing a complex peer-review system takes time, effort and expert resources. Above all, open-access publishers rely on computing. They need complex software to manage submissions and peer reviews, and they require large, stable storage to accommodate the growing number of articles they publish. They also require reliable services for a rapidly expanding user base.
Most importantly, they need continuous innovation if they are to be sustainable. The Frontiers platform, for example, offers its users author and editor profiles, article level metrics, author impact metrics, integrated social media metrics, and the tools that drive the Frontiers tiering system – services that could never have been developed using off-the-shelf software. It was the need to develop our own services that made Frontiers the first open-access publisher to develop its own publishing platform. This has allowed us to continuously add new capabilities as we have grown and meet the needs of researchers. Other open-access publishers such as PeerJ and PLOS are following suit.
Premium services becoming a guide for APCs
Developing, maintaining and expanding the necessary software and hardware is expensive. Open-access publishers build these costs into their APCs. But of course, the price publishers charge authors should depend the value of the service provided. One way (not the ideal way) to measure value is by considering the average number of citations that could be obtained by publishing in a specific journal. If we look at APCs for open access and hybrid journals with different impact factors, we begin to see how APCs could become linked to value.
What we see in Figure 1 is that journals with impact factors of 6 or higher generally charge higher APCs than journals with lower impact factors. However, APCs for journals with impact factors above 6 mostly lie in the same range, between $2000 and $4000. The maximum is around $5000. The average of the sample below is around $2,700 (1), the plateau is reached at APC $3,200.
Traditional publishers’ high costs are reflected in the high prices they charge to subscribers. In 2014, they charged approximately $7000 for every article they published, many in journals with low impact factors. This estimate is based on $14 billion (2) revenue for the 2 million papers published in 2014 (Scopus).
In the coming years, APCs for high quality open-access journals may peak at around $3,200, with an average around $2,000. This is approximately half or even one third of the fees libraries are currently paying for subscription journals. Global research could therefore save $7-10 billion a year by switching to open access. Indeed, independent reports predict that a large conversion to open access will shrink the market by 57% (Outsell, 2009).
The big question for open access will be how to judge the service provided. We anticipate that developing Journal Level Metrics that are focused on the real value delivered to submitting authors will become an important guide for the evolution of APCs and for authors to have full transparency of what they are paying for.
Basic Open Access Services provided by most OA publishers listed in the Directory of Open Access Journals:
- Submit-Review-Reject/Accept: submission and peer-review
- Author retention of copyright: the CC-BY license to respect author rights
- On-line display: free to read and download
- Permanent storage: redundancy systems for robustness
- Archiving: independent storage, additional storage guarantee, distributed reader access
- Digital Editorial Offices: editorial independence, efficiency
- Collaborative Review: fairness, constructive, interactive, efficient, custom-made online IT platform
- Author & Editor Profiles: transparency, visibility, dissemination, impact
- Editor names published: acknowledgement, accountability, transparency
- Comments/Blogs: post-publication discussion
- Article Level Metrics: for real-time article impact assessment
- Author Level Metrics: for real-time aggregated impact assessment
- Journal Level Metrics: for transparent value of services provided
- Press Releases and Social Media exposure: public visibility
- Media Impact Metrics: for monitoring public visibility
- Loop Network: dissemination and finding of articles
- Discovery: personalized dynamically computed reading lists
- Tiering: for spotlighting the best articles judged democratically
- eBooks: convenient packaging and dissemination of Research Topics
- Honoraria: acknowledging the work of editors without introducing conflicts-of-interest
- Awards: acknowledge participation, performance
- Waivers: remove blocks to Open Access publishing
- Subsidies: for new fields and fields that do not have the budgets for APC.
The fact that all these services can be provided to researchers at a fraction of the cost of the subscription model, demonstrates that Open Access does meet the fundamental criteria for disruptive change in scholarly publishing; increase in efficiency and decrease in costs.
1. The real average is unknown but could be lower.
2. This figure is obtained by combining The STM Report (The STM Report: An overview of scientific and scholarly journal publishing, 2015) and SIMBA Report (Global Social Science and Humanities Publishing 2013 – 2014, 2013).
Archambault, E., D. Amyot, P. Deschamps, A. Nicol, F. Provencher, R. Rebout and G. Roberge (2014). Proportion of open access papers published in peer-reviewed journals at the european and world levels 1996–2013. Science-Metrix-European Commission.
Christensen, C. (2013). The innovator’s dilemma: when new technologies cause great firms to fail, Harvard Business Review Press.
Christensen, C. M. (2006). The ongoing process of building a theory of disruption. Journal of Product innovation management 23 (1): 39-55.
Ginsparg, P. (1994). First steps Towards electronic research communication. Computers in Physics 8 (4): 390-396. doi: 10.1063/1.4823313.
Ginsparg, P. (2011). ArXiv at 20: The price for success – CornellCast. Retrieved February 13, 2015, from http://www.cornell.edu/video/arxiv-at-20-the-price-for-success.
Lewis, D. W. (2012). The inevitability of open access., Update One,, Indiana University
Lewis, D. W. (2012). The inevitability of open access. College & Research Libraries 73 (5): 493-506.
Outsell, Open Access Primer – Market Size and Trends, 2009